Connecthings Expands Executive Team, Adds Chief Revenue and Chief Brand Officers

Rob Unsworth and Pascal Ehrsam will drive growth strategies following
the company’s release of its new augmented location platform Herow

NEW YORK–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#Augmentedlocationlt;/agt;–Connecthings, a leader in context-driven, location-based mobile
application solutions, announced the appointment of Robert Unsworth as
chief revenue officer and Pascal Ehrsam as chief brand officer. The
executive team expansion follows the company’s successful launch of its
augmented location solution Herow
last year, which continues to drive momentum in both the U.S. and
European markets.

“There is an increasing demand for mobile application marketers and
developers to create
personalized experiences
that foster engagement, which can only be
met with location technology that incorporates context and behavior. Our
latest innovation, Herow, is an ideal solution to fill this need, and
that is accelerating interest and adoption,” said Connecthings CEO
Laetitia Gazel Anthoine. “We look forward to leveraging Robert and
Pascal’s expertise in global sales and branding for mobile technology in
order to create growth strategies that capitalize on this momentum and
foster long-term success.”

Unsworth’s experience in mobile technology and global sales leadership
spans nearly 15 years. Notably, he developed the U.S. market for a
popular news content app before the company’s acquisition by Cheetah
Mobile in 2016. He remained with the company under new ownership to
build a business development team that secured and fostered media
content partnerships in the Americas Region. At Connecthings, Unsworth
is creating growth strategies for existing and new markets to accelerate
the global deployment and adoption of Herow. Splitting his time between
the U.S. corporate offices and the company’s headquarters in Paris,
France, he will also manage worldwide sales teams.

Based in New York, Ehrsam brings nearly two decades of marketing and
branding experience, specializing in go-to-market strategies for
high-potential startups and technology companies. As CMO, he guided
brand strategy and marketing implementation across all platforms and
channels for a variety of startups in fintech, health tech, real estate
tech and HR tech. At Connecthings, Ehrsam is advancing the company’s
brand in the U.S. and global markets as well as developing and
optimizing growth and product strategies, in order to drive customer
acquisition, engagement and profitability.

About Connecthings

With more than a decade of bridging the gap between the digital and
physical urban landscape, Connecthings is the leader in augmented
location technology. Leveraging a deep knowledge of the city fabric,
hyper-precise location technology and machine-learning algorithms, Herow
by Connecthings helps mobile applications understand the context of
users – in real time – in order to deliver relevant, timely experiences.

With five offices across three continents, Connecthings now counts
hundreds of clients – including more than 60 cities – and three patents
in Europe and the Americas. To learn how augmented location is
transforming mobile application experiences, visit


Jennifer Tanner
Look Left Marketing
(229) 834-3004

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